How much power do presidents have over athletics?
10/27/2009
Yesterday, the Knight Commission on Intercollegiate Athletics released the results of a
survey asking a sample of Division I college presidents about the costs and financing of intercollegiate athletics. David Moltz, of Inside Higher Ed,
summarized many key points of the study. A very general summary of the findings is that many presidents believe that costs, particularly coaching costs, are out of control. However, most presidents believe they were powerless in trying to stop the escalation in costs. They also felt that the NCAA is too bureaucratic and unmotivated to make positive changes.
The results of the survey naturally bring up some interesting questions. First, are presidents really all that powerless to change things on their individual campuses? For the most part, I do believe they are pretty powerless. The presidents work for their boards of directors. If the board does not want athletics to change, athletics will not change unless the board is not very passionate about the issue or the president is so highly respected that he/she basically has a blank check. I am not sure if that happens very often. Plus, there are political aspects. In many states, the public college board of directors are selected by politicians. Politicians may not want to support board members that are anti-athletics if they feel there may be a backlash.
It would be nice if some presidents were bold enough to put themselves out on a ledge. However, it is unrealistic to expect anyone to do that. I believe the key to change is for presidents from schools where there is little focus on athletics to initiate change. This might possibly be at private schools. They can change their structure and hope that other schools will follow. It is not likely that the schools addicted to sports will follow, but some other schools less interested in sports might. Some change is better than no change.
The belief that the NCAA is unmotivated to change is an odd belief. The
Division I Board of Directors is comprised of college presidents and chancellors. The former president of the NCAA, Myles Brand, was a college president before joining the NCAA. Essentially, college presidents run the NCAA. For college presidents to say that the NCAA is unmotivated basically means that the presidents are unmotivated for change. It seems like the college presidents are trying to fool themselves, or the public, by blaming themselves in an indirect manner. Granted, there are political factors at play again, but I think they have more power to change things collectively outside their individual institution than they do within by themselves.
Perhaps college presidents should not be in charge of the NCAA. The college presidents are not getting the job done for either political or personal reasons. Putting the athletic directors back in charge would not be a positive change either. Perhaps it is time for an unaffiliated panel to take a shot at running things. I do not mean that the presidents of CBS, Nike, and Coca-Cola should run the NCAA, but perhaps faculty or other bodies that can act with more conviction should hold the job.